Hawaii’s Award-Winning Kōloa Rum Company
Jenerate PR, headquartered in Maui, has been named PR and social media agency of record by Kōloa Rum Company, Hawaii’s award-winning premium rum distillery. Jenerate PR will lead publicity and communication strategies for the brand effective February 1, 2019 and will take the reins in managing the brand’s social media presence beginning April 1.
“It’s an honor to be selected by Kōloa Rum, which has been recognized as one of Hawaii’s fastest-growing companies,” said Jennifer Polito, founder and creative director of Jenerate PR. “We are highly inspired to play a big role in telling their story as they take their flourishing company to the next level.”
Kauai-based Kōloa Rum Company, which released its first Kauai Reserve 3-year Aged Hawaiian Rum in January of 2018, has been experiencing financial success and steady growth as Hawaii’s largest premium rum brand. Kōloa Rum Company produces artisanal, single-batch Hawaiian rum and ready-to-drink cocktails at its Kalaheo distillery, which operates as the first distilled spirits tasting room and company store in Kauai.
“We are excited to partner with Jenerate PR as we continue to progress and evolve,” said Christie Volkmer, Sales & Marketing Specialist at Kōloa Rum. “We are confident that they will expand our presence through their proven power in brand communications and social media marketing.”
The boutique PR agency led by Jennifer Polito has been experiencing its own growth by increasing its capabilities, establishing an office in Wailea in 2018, and continuing to build a diverse portfolio of clients. Specializing in hospitality, travel/tourism, culinary, luxury retail and lifestyle brands, Jenerate PR aims to help clients achieve their goals through earned media coverage, strategic marketing, special events and social media campaigns.
About Kōloa Rum Company
Established in 2009, Kōloa Rum Company produces artisanal, single-batch Hawaiian rum and ready-to-drink cocktails at its distillery in Kalaheo, Kauai and operates the island’s first distilled spirits Tasting Room and Company Store. The company’s award-winning portfolio includes its premium Kauai White, Gold, Dark, Spice, Coconut and Coffee rums. Products are available for purchase online, at select retailers nationwide, as well as in Australia, Canada, France and Japan. For more information, visit www.koloarum.com.
